
Allegheny Marketing Professor Uses Football as a Teaching Metaphor
Gaia Rancati, an assistant professor of marketing and neuromarketing who hails from Italy, attended her first-ever American-style football game at Allegheny College in September 2019 and was intrigued by the amount of strategy and hierarchical organization she saw playing out on the field. “I was surprised by the number of players and assistant coaches, and […]